In a new billboard campaign being rolled out in Des Moines, Planned Parenthood is continuing a disturbing effort to minimize what it means to have an abortion. Don’t be ashamed of your decision to kill your unborn baby, the company urges: Stand up straight and celebrate it!
“Abortion is safe, common health care – and in 2019, we are over the stigma,” the company tweeted. “That’s why today we launched #SayAbortion, a billboard campaign across Iowa amplifying the voices of real people who have had abortions.”
In a statement, Dr. Jill Meadows of Planned Parenthood of the Heartland explained the ideology behind the campaign.
“Planned Parenthood envisions a culture where abortion access is understood as a basic human right, an essential part of health care and a normal part of life,” Meadows said. “We are amplifying the voices of real people who have had abortions, we are talking about abortion care out loud, and we are shifting the narrative so all people can talk openly about abortion with sensitivity to the complexity of real-life individual experiences.”
One of the billboards reads: “I had an abortion, and I am not ashamed.”
Another says: “I had an abortion, and it was just health care.”
As loathe as we are to admit it – and as personally repellent as we find these messages – Planned Parenthood is on to something. You have to give them a begrudging kind of respect – they aren’t just evil, they are evil and brilliant. They know that the main thing standing in the way of their titanic baby-killing machine is not legislation but shame. The concern that women – despite all of the propaganda and all of the lies – will feel that little twinge of conscience when they consider having an abortion. That little voice inside their head whispering…maybe this isn’t okay.
That’s why Planned Parenthood is desperate the remove the stigma. That’s why they want to position abortions as “women’s health care.” They want to shut off that little voice in the heads of women thinking about heading up to their local clinic and taking care of their inconvenient mistake. It’s no big deal. I had one, she had one, hey, you’re probably the only woman who hasn’t had one. It’s like…nothing. A mammogram! It’s just a thing women do these days. Only old fuddy-duddy Christians worry about the moral implications. It’s just a ball of tissue and cells. No biggie!
In addition to being appalled at the billboards themselves, our greater worry is that this messaging is actually going to work.